D&AD New Blood x Morris & Co.

“Bring your Home to Life with Morris & Co.” Campaign

I designed a Morris & Co. advertising campaign for the D&AD New Blood competition, which asked for a campaign that would tell the story of Morris & Co. to a new audience. Inspired by the company’s heritage and love of craftsmanship, I created a diorama of a little girl’s bedroom and crafted every object by hand to honour their brand values.

May's Bedroom (2025)

23cm x 23cm mixed-media diorama, created using papercrafts, textiles, clay, woodwork, electronics, and traditional illustration techniques.

This scene depicts little May and her mother Jane drifting off to sleep in a magical bedroom, filled with Morris patterns. There are tiny references to Morris & Co.’s history and values throughout the diorama, including a miniature Kelmscott Manor (William Morris’ home) and a Strawberry Thief toy and book (one of Morris’ most popular patterns).

As part of my submission to the competition, I designed additional room dioramas to illustrate the versatile applications of Morris & Co. patterns, with the aim of celebrating the design stories of their customers.